King Research
What We Do
 
We provide a range of quantitative and qualitative research services that result in our clients gaining a clear understanding of what global customers and prospects need and value. Our 3 core competencies are:
  1. Solid, proven research methodologies.
  2. Deep expertise with a wide range of technologies (see our client list).
  3. Expertise in conducting projects in North America and other major international markets.

Our research is typically focused on helping our clients achieve the following:

  1. Build the right products and services that meet the real needs of customers and prospects.
  2. Target the right market segments/customers who will most value our clients' products and services.
  3. Create the right marketing messages and deliver them via the right channels to drive the highest possible response rates and yield on our clients' marketing investments.